A customer relationship management (CRM) system is a software application that helps universities manage their relationships with students, faculty, staff, and other stakeholders. CRM systems can help universities track student progress, manage admissions and enrollment, and provide personalized communication to students and their families. They can also help universities track alumni data, manage fundraising campaigns, and improve overall operational efficiency.
CRM systems are becoming increasingly important for universities as they face increasing competition for students and funding. By implementing a CRM system, universities can improve their ability to attract and retain students, increase their fundraising revenue, and improve their overall operational efficiency.