A customer relationship management (CRM) system is a software application that helps businesses manage and track their interactions with customers. It provides a central repository for customer data, such as contact information, purchase history, and support interactions. This data can be used to improve customer service, increase sales, and build stronger relationships with customers.
CRM systems are essential for businesses of all sizes. They can help businesses improve their efficiency, productivity, and profitability. CRM systems can also help businesses gain a better understanding of their customers, which can lead to improved decision-making.