Customer relationship management (CRM) systems are software applications designed to manage and track interactions with customers. They help businesses manage customer data, track sales and marketing activities, and provide customer service and support. CRM systems can be used by businesses of all sizes, from small businesses to large enterprises.
CRM systems are important because they can help businesses improve customer satisfaction, increase sales, and reduce costs. By providing a centralized view of customer data, CRM systems can help businesses better understand their customers’ needs and preferences. This can lead to improved customer service, which can increase customer satisfaction and loyalty. CRM systems can also help businesses track sales and marketing activities, which can help them identify opportunities to increase sales and reduce costs.