Integrating AI into CRM refers to the incorporation of artificial intelligence (AI) technologies into customer relationship management (CRM) systems. This integration enables CRM systems to automate tasks, analyze customer data, and provide personalized experiences.
The integration of AI into CRM offers numerous benefits, including improved customer service, increased sales productivity, and enhanced marketing effectiveness. Historically, the use of AI in CRM has grown alongside advancements in AI technology, leading to the development of more sophisticated and effective CRM systems.