A cloud-based CRM (Customer Relationship Management) system is a software application that manages interactions with customers and potential customers. It is hosted in the cloud, which means that it is not installed on a local computer or server. Instead, it is accessed via the internet, typically through a web browser. Cloud-based CRM systems are becoming increasingly popular because they offer a number of advantages over traditional on-premise CRM systems, including lower costs, greater flexibility, and easier scalability.
Cloud-based CRM systems are typically more affordable than on-premise CRM systems because they do not require the purchase of expensive hardware or software. They also do not require IT staff to install and maintain the system. This can save businesses a significant amount of money over time.