A customer relationship management (CRM) system is a software application that helps businesses manage their interactions with customers and potential customers. A CRM system can track customer contact information, sales history, and marketing campaigns. It can also automate tasks such as sending emails, scheduling appointments, and generating reports.
For real estate businesses, a CRM system can be a valuable tool for managing leads, tracking sales, and providing customer service. A good CRM system can help real estate businesses improve their efficiency, close more deals, and provide better service to their customers.